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I’ll be back… Arnold

I often get asked what inspired the Kumite Classic? The short answer to a long story is Arnold Schwarzenegger. We’ve come a long way from 1997-2024. Back then Flex Wheeler was on top and by 1998 I got my first face time Arnold… the rest is history.

Enjoy an excerpt from by book CommonSensei:

While Jean Claude was fading, another mega star shinned brightly into my eyes.  Growing up, long before “Governor” Schwarzenegger was a thing, ArrrrrNOLD was THE ultimate alpha male.  To Gen-X, Van Damme was cool, but Arnold was on a whole other glacier!  My dad was a HUGE fan, and we bonded over his adventures!  Although not exactly “kid appropriate,” our weekend ritual consisted of watching Conan the Barbarian and Terminator on VHS over and over again until my sister and I could quote scenes verbatim: “I’ll be back!,” “Hasta la vista, baby!,” or “Crush your enemies, see them driven before you…”  Throughout middle school, Schwarzenegger’s action hero persona inspired me, and I dreamed of one day working with him. I mean how proud would my dad be if I rose to that level?!? It became an early “tiger” goal of mine.  *I’ll share with you later about my tiger/dragon dynamic, but for now just understand a tiger 🐯 is a “long term” goal, and a dragon 🐉 is a “short term” goal.

Opportunity knocked my sophomore year at Pitt.  I stumbled upon an advertisement in Black Belt Magazine where Arnie was promoting a new martial arts competition.  His aptly named “Arnold Classic,” held in Columbus, Ohio, was the largest fitness festival in the world.  BINGO 💡. Rumors swirled that the champion would get a role in an upcoming flick.  This was my chance to get in front of him; I just needed to beat out everyone else in America with the same ambition😀.  I got to the lab, trained day in and day out with my team, and took my shot in 1997 – I missed the cut 😔.  Devastated but even more motivated, I trained the next 365 days to redeem myself. Trust the process! Just keep chasing the 🐉’s and that 🐯 will follow! That day came my junior year at Pitt (‘98). The stars aligned and bada-bing, bada-boom, I’d conquered the “Classic.”  Years of 🐉 goals had earned me a meeting with a 🐯.  The “Arnold Classic” mimicked “The Predator’s” personality—BIG.  Hundreds of thousands of fans flock annually (shoulder-to-shoulder) in a testosterone fueled foray.   Fitness models, celebrities, pro athletes, and movie stars all co-mingled, and I met them all: Chuck Norris, Wesley Snipes, Hulk Hogan, and down the line.  However, it was impossible to get face time with the big guy; that was of course unless you won!  I had big plans in the pipeline for Pittsburgh and was excited for my congratulatory conversation with the man, the myth, the legend.  Once we got past the pleasantries, ceremonial jokes, and photo op, I bent his ear about my aspirations. I wanted to create my own mega fitness expo in his image. You see, in my pursuit to meet Schwarzenegger, I had become obsessed with the glitz and glamour of his production, and wanted to launch a martial arts themed counterpart—“The Kumite Classic.”  “Well, what did he say, Sensei?” In a deep Austrian accent and slap on the back he responded, “Do it!” Those two words shaped the next 20 years of my life.  He, just like Mr. Kalp, and Van Damme before him didn’t realize the significance of the banter, but never underestimate the power of “action” words.

By 2004 I was shaking up the industry, and rapper Ice-T joined the Kumite (as it became known) as a presenting sponsor of the show.  For a hot minute the Law and Order star was hawking “Liquid Ice” (an energy drink) and choose the Kumite to launch.  Ironically, the other presenting sponsor was the Police Athletic League. DUN DUN.  Parental Advisory:  Back in the day, Ice-T’s heavy metal band “Body Count,” dropped the controversial track “Cop Killer.” It sparked intense outrage and division across America. YIKES. Emotions were still fragile, and animosity was real.  My uncle Jimmy Cvetic (a legendary Pittsburgh Police officer and boxing promoter) said to me, “This outta be fun!?!” To make matters more interesting, opposite stage was NFL Hall of Famer Lynn Swann who attended as President George Bush’s chairman of Physical Fitness and Sports. Swann and I were awarding inaugural college scholarships to martial artists through a foundation I’d set up with Eckert Seamans law firm. It was the first competitive karate scholarship organization in America, and it created major buzz.  Little did anyone know, but Swann was prepping for a gubernatorial run in the future. This is exactly the way Arnold would have mixed it up 😁.  Guess what? They all played nice in the sandbox.  The next year I teamed up with Olympic Gold Medalist and WWF Champion Kurt Angle to establish a teen strength competition.  It was a huge success, and in the years to follow I parlayed that into a Franco Harris Football Combine.  Superstars like Franco, Lynn, and Kurt were the pride of Pittsburgh, and Kumite was soaring 🚀!!!

My annual expo and convention grew into the mecca for sports and martial arts in the Burgh. My version of the Arnold Classic [“Kumite Classic”] became a household name within the fitness world. Over the years, anyone who’s anyone had walked through my doors… except Mr. Kalp 😂. Regardless, he taught me some of life’s most valuable lessons, and the answers weren’t on the periodic table. What I learned in high school chemistry class was life is an experiment, and anything that fuels for your fire 🔥🔥🔥 is the formula. I thank you for that sir.  BTW Mr. Kalp, it’s not pronounced “Veee-Ohlah” like the instrument, it’s “Vie-Oh-Lah” like the flower 🌸🌸🌸. I’m built differently!

Sensei Says🥋: Where did the inspiration for “Kumite Classic” come from? Kumite as you already know is the Japanese word for fighting, a perfect battle cry for my Violaosophy:fight for anything and everything.”  “Classic” was an ode to Arnold and his inspirational fitness expo. 

Kickin’ Flicks🎬:  Pumping Iron (1977) is a docudrama about the world of pro bodybuilding.  It highlights the rivalry between Arnold & Lou Ferrigno (The Incredible Hulk) as they trained for Mr. Olympia.

Sensei Says🥋 Shout out to the teachers who never quelled my enthusiasm. First, Swan Anderson (my high school Japanese teacher). She never doubted my potential and was instrumental in helping harness my passion. Second, Vitaly Penkovsky (my college Japanese professor). He supported my vision to bring “The Kumite” to Pitt. どうもありがとう.     

About Bill Viola Jr:

He graduated Summa Cum Laude from the University of Pittsburgh in 1999 with a bachelor’s degree in Political Science and moved to Hollywood, California to gain hands-on experience in the entertainment industry.  Subsequently, he was accepted into the Screen Actors Guild and American Federation of Television and Radio and established his own company, Kumite Classic Entertainment (KCE).  He gained notoriety from his role in the Britney Spears video Stronger (2000) and was able to network and build relationships with leading directors and producers.  

His company’s signature event, the self-titled “Kumite Classic,” is regarded as the mecca for martial arts in Western Pennsylvania.  KCE also produced the annual Pittsburgh Fitness Expo, recognized as the largest and most established multi-sport convention in Western Pennsylvania attracting sports and entertainment icons such as Lynn Swann, Franco Harris, Antonio Brown, Ice-T, and Royce Gracie over the years. Viola has served as a consultant, referee, and event coordinator for some of the largest martial arts events in the world. In 2017 he brokered a partnership with Century Martial Arts and WAKO to produce the North American Open in Las Vegas, Nevada in conjunction with UFC Fight Week. 

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Gabby Viola – Driven by Zentensity

“Zentensity” is a concept coined by Bill Viola Jr. that describes a profound connection between the body and mind, enabling an individual to surpass perceived limitations. It embodies the fusion of intense focus and Zen-like calm, facilitating exceptional achievements and personal growth. This mindset is particularly applicable in martial arts, where mental strength and physical prowess are equally important, but it’s also relevant to overcoming challenges in everyday life.


Gabby Viola is an inspiring young martial artist who embodies the term “zentensity,” a concept highlighting a powerful body-mind connection that pushes beyond perceived limits. This term was coined by her father, Bill Viola Jr., to describe the extraordinary focus and effort Gabby applies both in her life and in karate. Despite facing significant health challenges due to an incurable form of inflammatory bowel disease, she has achieved remarkable success in karate, becoming the youngest Black Belt at Allegheny Shotokan and earning recognition as a multi-time state champion, a national champion, and even securing a place on Team USA. Gabby’s journey in martial arts is a testament to her resilience, underpinned by a supportive family legacy in the sport that dates back to the 1960s. Her achievements include winning gold at the World Karate Commission National Championships and being ranked first in the North American Sport Karate Association for black belt sparring​.

Gabby’s dedication and perseverance, despite her health struggles, offer a powerful message of strength and determination. Her story is not just about martial arts; it’s about overcoming obstacles and striving for excellence, making her an ambassador for the sport and an inspiration to others facing their own battles.

-By Joe Napsha

Tribune Review

Thursday, Feb. 3, 2022 

A North Huntingdon girl has earned her first-degree black belt in karate at age 11, persevering through an inflammatory bowel disease that can be debilitating.

Gabriella “Gabby” Viola, 11, the daughter of Jennifer and William Viola Jr., became the youngest holder of a black belt among those who have trained at Allegheny Shotokan Viola Karate Dojo, a North Huntingdon karate school operated by her father, Bill Viola Jr., and founded in 1969 by her grandfather, Bill Viola Sr. She earned her black belt on Aug. 17, which was her birthday.

Gabby Viola

“Gabby has what I call ‘zentensity,’ a body-mind connection that pushes past what you thought was possible,” her father said.

Having a black belt runs in the family. Both her father and grandfather have their black belts, as well as four of her aunts — Addie, Jacque, Ali and Joce Viola. Fewer than 100 people who have trained at Allegheny Shotokan over the past 50 years have earned a black belt, her father said.

“I wanted to be like my dad. My black belt is better than any trophy,” said Gabby, who shared the honor with six teammates who also took the test.

The youngster, a fifth grade student at Norwin’s Hillcrest Intermediate School, has been “kicking before she could walk,” her father said.

“She literally grew up in the dojo,” said her mother, Jennifer, of the karate school. “It was like her playground.”

Gabby, who trains three or four times a week, said she underwent a six-hour test in which her skills were judged to earn her black belt. She had gone through a four-month process which involves learning the history of martial arts, Japanese terms, hundreds of techniques, endless combinations, self-defense maneuvers and physical endurance.

Gabby has accomplished this while suffering from inflammatory bowel disease, her father said. It is an incurable form of colitis, an autoimmune condition that attacks the healthy tissue in the intestine. She has dealt with bouts of severe bleeding, dehydration, abdominal pain, cramping and joint and skin inflammation, her father said. She has had to endure a number of setbacks and emergency room visits.

“Martial arts teaches perseverance, and she decided that nothing would stop her from earning her black belt,” her father said.

She undergoes monthly infusions of medication at Children’s Hospital in Pittsburgh as part of the treatment regime that includes medical trials, diets, medication, steroids, tests and therapy.

Despite the risk of having a flareup of major symptoms after a period of remission, Gabby has competed nationally. She won a gold medal at a World Karate Commission National Championships for martial arts in 2019 and earned a spot on Team USA. She has been recognized as a five-time state champion and ranked first in the North American Sport Karate Association for black belt sparring in 2020.

As for earning her second-degree black belt, Gabby said she must wait until she is 16 to take that test.

She is joined in her family’s love of the sport by her 4-year-old brother, William Viola IV, who trains in the “Nursery Ninja” program and holds a yellow stripe belt.

Gabby is an ambassador for the sport, promoting it to other youngsters.

“They should try it. It is fun, and it is good exercise,” Gabby said.

“Zentensity” is a phrase coined by her father and author Bill Viola Jr. Zentensity is a manifestation of mind over matter, pushing someone to new levels of achievement. Read more in the book CommonSensei

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Schwarzenegger

I’ll Be Back…

Pittsburgh Martial Artist Teams Up With Arnold Schwarzenegger — Again

It took nearly 30 years, but Pittsburgh martial arts promoter Bill Viola Jr. reunited with Arnold Schwarzenegger this weekend.  The Arnold Sports Festival took place in Columbus, Ohio February 29-3rd, featuring over 20,000 athletes from 80+ nations in world class competitions.  Over the past three decades, the Arnold Sports Festival has evolved into the world’s largest multi-sport competition and expo.  Pittsburgh native, Sensei Bill Viola Jr., has been there since martial arts was introduced in the 1990s, and this year things came full circle. 

Viola was a director for Combat Sports at this year’s festival, overseeing some of the top sport karate athletes in America. A group of athletes from his Pittsburgh dojo (Team Kumite) traveled to compete, including his son (Will), daughter (Gabby) who both took top honors in their divisions.  However, it was a 22-year old graduate from Saint Vincent College who stole the show.  Klos, one of Viola’s most promising black belts, was able to win the Overall Grand Championship in kata (forms) and kumite (sparring), a feat that earned him a one-on-on live performance, just for Arnold Schwarzenegger.  Klos says, “I never dreamed that Arnold would be my personal judge. The entire place stopped, and all eyes and cameras were on me. It was surreal.”  Arnold called Cameron, “A true champion and inspiration to youth.”

Bill Viola Jr, Arnold Schwarzenegger, Cameron Klos
Bill Viola Jr. Arnold & Cameron Klos (2024 Grand Champion)

It was déjà vu for Sensei Bill who had a similar encounter with Arnold over 25 years ago. In 1997, Allegheny Shotokan was one of 20 teams from around the world invited to the expo to perform:

schwarzenegger allegheny shotokan
Pittsburgh Post Gazette – 1997

In 1998, Bill Viola lead Allegheny Shotokan to victory at the Arnold Fitness Festival.

Pittsburgh Post Gazette – 1998

In 1998, Viola was honored by Arnold Schwarzenegger after the Allegheny Shotokan Karate competition team was honored as #1 in the United States.  His team performed on the Veteran’s Memorial Stage in Columbus, Ohio for Schwarzenegger. 

Back stage, Viola expressed his dream to bring a similar concept to Pittsburgh, and Arnold encouraged him to create his own production company, “Kumite Classic Entertainment,” in 1999. Viola writes about this experience in his bestselling book “CommonSensei,” a life skills memoir he wrote last year.  

For the next two decades Viola’s Kumite Classic and Pittsburgh Fitness Expo would be the largest multi-sport convention in Western Pennsylvania hosting over 100,000 square feet of action sports at the Monroeville Expo Mart, Monroeville Convention Center, and the Downtown Hilton (now Wyndham Grand).  The Kumite became the mecca for martial arts and a who’s who guest list of Olympians and professional athletes showcasing everyone from Lynn Swann and Franco Harris to Kurt Angle and Royce Gracie.

2024 Arnold Sports Festival – Combat Sports:

Viola was recently appointed Chairman of WAKO USA Tatami and is currently in negotiations to bring USA Kickboxing to the Arnold Sports Festival in 2025.  It is the only U.S. organization in the sport of kickboxing to have IOC (International Olympic Committee) & AOC (American Olympic Committee) recognition. The athletes compete at the highest of levels, qualifying in our National Championship Tournaments to earn their spots on the team to compete internationally at the Pan-American Championships, World Games and the World Combat Games. WAKO USA serves as the gateway to the Olympics. The World Association of Kickboxing Organizations (WAKO) the National Governing Body for the sport under the patronage of the International Olympic Committee. 

Allegheny Shotokan Viola Karate Dojo has served the Pittsburgh region since 1969.  

www.billviolajr.com   I   www.kumite.pro  I   724-640-2111

Bill Viola Jr. Appointed Chairman of USA Kickboxing Tatami Sports WAKO USA

USA Kickboxing sanctions combat sports in two disciplines Tatami and Ring Sports in the United States. President Rob Zbilski recently appointed Bill Viola Jr., as the Chairman and Director of Tatami Sports in the United States.  His role is to help spearhead USA Kickboxing towards the 2032 Olympic Games in Brisbane, Australia. Viola along with the WAKO USA Tatami committee recently organized the National Championships. Viola said, “This was our most competitive and largest nationals to date. Viola says, “We are excited to have Western Pennsylvanian athletes will be represented at the WAKO (World Association of Kickboxing Organizations) Junior World Championships in Budapest, Hungary this fall.”

Viola explains, “Every national, Pan-American, and World championship inches us closer to a potential Olympic debut.”  USA Kickboxing is the only U.S. organization in the sport of kickboxing to have IOC (International Olympic Committee) & AOC (American Olympic Committee) recognition. The athletes compete at the highest of levels, qualifying in our National Championship Tournaments to earn their spots on the team to compete internationally at the Pan-American Championships, World Games and the World Combat Games. WAKO USA serves as the gateway to the Olympics. The World Association of Kickboxing Organizations (WAKO) the National Governing Body for the sport under the patronage of the International Olympic Committee. 

The USA Kickboxing Team Trials were held February 8-11th 2024 in Orlando, Florida at the Wyndham Resort Convention Center. Viola also sent his dojo to compete for the national team. Standouts, Gabby Viola (13-year-old) and Xander Eddy (15-year-old), earned spots on the US Kickboxing Team by winning the National Championships this past weekend.  It is the first time any black belt from the Pittsburgh region has earned WAKO USA titles and selection to represent at Jr. World Championships. 

Viola won the -50 KG older cadets female fighting division, while Eddy captured the -57 KG older cadets division.  Viola defeated the top athletes from New York and Texas in the semi-finals and finals to secure a gold medal, while Eddy defeated foes from Texas and Florida in the semi-finals and finals. The two young champions have positioned themselves as the top female and male junior competitors from the region.

 

We are confident in our junior athletes headed to Budapest in August and our senior athletes competing in Chile [Vina del Mar] in October. Tatami champions from Chile will earn a slot in the prestigious World Games in Chengdu, China [August 2025].”  Viola explains, “Xander is a highly decorated Kick Boxer who won the Pan American Championships in Cancun Mexico in 2018.” Eddy was the youngest ever to win Pan American gold for the United States.  Gabby is fresh off  WKC (World Kickboxing Commission) Titles in Killarney, Ireland (2022) and triple gold medal performance at the WKC Worlds in 2023.”  Coach Viola says this about his daughter, “Gabby flew into the team trials straight from an infusion at UPMC Children’s hospital.  Trying to make weight, fight, and win under those conditions is amazing.”  Gabby was diagnosed with incurable bowel disease at age seven.  She’s battled severe bleeding, dehydration, abdominal pain, cramping and joint and skin inflammation over her career.

In his first national championship, 12-year old Carter Griffin was able to secure a Gold Medal in -37 KG Younger Cadets division, 16-year-old Riley Evans took the -50 KG Junior Division, and 19-year-old Daniel Barrett won the -69 KG Senior Division. 

In addition to WAKO Worlds, these athletes are also preparing to compete in Albufeira, Portugal in October, 2024.  Viola explains, “This is a 365 days of the year type of sport. There is no off season; no breaks.  We train six days a week and sacrifice a lot to travel and represent Pittsburgh and America on the largest platform for kick boxing and sport karate. Currently, the US government does not financially support these athletes, like the other nations.  They must fundraise independently, and have set up a 501.c3 charitable organization to help support their dreams.”  Viola continues, “We hope Pittsburgh corporations will get behind these kids to help and sponsor them towards ‘Gold’. These are honor students, role models, and the type of examples we need.”  Karate and kick boxing (formerly called full-contact karate) is rooted in tradition, honor, discipline, and respect.           

The champions train out of Allegheny Shotokan Viola Karate Dojo.  The Pittsburgh area dojo has been building “Black Belts in Life” since 1969 and is the only member of WAKO USA in Western PA.  To learn more about these tremendous athletes can be found at www.kumite.pro (724-640-2111)

Black Belt in Life ®

Hustle. Happiness. Harmony.

Black Belt in Life ® is a federal trademark of Kumite Classic Entertainment and Bill Viola Jr. A black belt in life is the continuous pursuit of self-perfection. It’s being BAD A$$ in all aspects of being! This self-help curriculum has sharpened the swords of thousands of people seeking a warrior’s mindset, and now it’s available to you.  Earning this belt is mastering balance.  Balance between wants and needs.  Balance between career, education, health, family, relationships, recreation, and spiritual development.  Balance between work and play.  In essence, black belt balance represents discovering “happiness,” the most cherished commodity in the world!  Happiness is more precious than any lottery won, stock discovered, or diamond collected. 

WHO IS COMMONSENSEI?

Meet “Sensei” Bill Viola Jr., a bestselling author and master of commonsensei!  He’s created the award-winning Black Belt in Life®, Common Sensei®,, and Sensei Says® book series. He is the Founder and President of Kumite Classic Entertainment based in Pittsburgh, Pennsylvania.

“Black Belt in Life” is a concept promoted by Bill Viola Jr. that extends the philosophy and principles of martial arts beyond the dojo into everyday life. Viola, a highly respected figure in the martial arts community, emphasizes that the discipline, respect, perseverance, and other values learned through martial arts training are not just for competition or self-defense but are essential tools for personal and professional success.

Bill Viola Jr. has often spoken and written about how martial arts principles can be applied to overcoming challenges, setting goals, and achieving success in various aspects of life. This philosophy encourages individuals to live by the ethical and moral codes of the martial arts, such as integrity, humility, and courage, in their daily interactions and pursuits.

black belt in life

The “Black Belt in Life” idea suggests that achieving a black belt is not just an end goal but the beginning of a lifelong journey of learning, growth, and improvement. It’s about taking the lessons learned on the mat and applying them to become a better person, make positive contributions to society, and lead by example in all areas of life.

Through his teachings, writings, and community involvement, Bill Viola Jr. inspires martial artists and non-martial artists alike to strive for excellence, maintain a positive outlook, and face life’s challenges with the strength and wisdom of a black belt.99


Sensei Bill’s 99philosophy of being a “Black Belt in Life” revolves around the idea that the virtues and disciplines learned in martial arts can serve as a foundation for personal development and achievement in all areas of one’s life. This concept is not solely about martial arts techniques but about the mindset and character-building aspects that martial arts training instills.

Core Elements of Being a Black Belt in Life:

  • Discipline and Focus: Martial arts require a high level of discipline and focus, traits that are equally important in personal and professional endeavors. Viola Jr. advocates for applying the same level of dedication to achieving goals outside the dojo.
  • Resilience and Perseverance: The journey to black belt status is filled with challenges and setbacks. Viola Jr. emphasizes that overcoming these obstacles in martial arts trains individuals to face life’s difficulties with resilience, turning setbacks into opportunities for growth.
  • Respect and Humility: Martial arts teach respect for oneself, others, and the environment. This respect, coupled with humility, guides individuals to treat people with kindness and to approach life with an open mind and heart.
  • Continuous Improvement: The concept of “Kaizen,” or continuous improvement, is central to martial arts. Viola Jr. encourages individuals to pursue lifelong learning and to constantly seek ways to improve themselves, their communities, and the world.
  • Leadership and Service: Being a black belt comes with a responsibility to lead by example and to serve others. Viola Jr. believes in using the skills and confidence gained through martial arts to make positive contributions to society.

Application in Daily Life: Kaizen 1% daily gains:

The 9philosophy extends beyond personal success; it’s about cultivating a holistic approach to living that benefits oneself and others. Whether it’s in education, career, relationships, or community service, the qualities of a black belt can lead to a more fulfilling and impactful life.

Bill Viola Jr.’s “Black Belt in Life” philosophy serves as a metaphorical guide for achieving excellence not just in martial arts but in every aspect of life. It’s a reminder that the principles learned through the pursuit of a black belt have universal applications, offering a path to personal growth, ethical conduct, and making a positive difference in the world. Through this philosophy, Viola Jr. inspires individuals to aspire to be black belts in every endeavor, embodying the best qualities of martial artists in all they do.

black belt in life quote

Black Belt in Life teaches you how to set worthwhile goals, take action, and reveal your “reason for being.” Bill Viola Jr. (aka CommonSensei) says, “When you chase purpose, you’ll catch happiness.” It’s not illusive; it’s just elusive, and CommonSensei holds the treasure map:  X marks the spot!

black belt in life
black belt in life


“Black Belt in Life” is a series of books created by Bill Viola Jr., who is also known as the “Common Sensei.” Viola is a bestselling author and has been recognized for his contributions to martial arts and self-help literature. The “Black Belt in Life” series, along with the “Common Sensei” and “Sensei Says” book series, are part of his award-winning work. These books aim to teach readers how to achieve a warrior’s mindset and apply martial arts principles to personal growth and self-improvement​ (Black Belt In Life)​.

Bill Viola Jr. describes the essence of the “Common Sensei” as a guide to earning a “Black Belt in Life,” emphasizing the continuous pursuit of self-perfection. He advocates for changing one’s life by dedicating 864 seconds a day towards self-improvement, aiming to transform ordinary individuals into modern-day samurais. The book targets readers looking to adopt a warrior’s mindset and seeks to equip them with life skills necessary to excel in various aspects of life​.

For more detailed insights, the book might cover topics such as leveraging one’s position, personal growth, and achieving balance in desires, necessities, careers, and relationships. It seems geared especially towards younger generations, providing them with a curriculum for self-help and personal development grounded in martial arts philosophies​. Read more.

Sensei Says ®

Sensei Says ® is a federal trademark of Kumite Classic Entertainment and Bill Viola Jr. The award-winning curriculum is the engine behind the Viola Karate Dojo and Norwin Ninjas.

sensei says logo

SENSEI SAYS ® is an award-winning life skills curriculum that EMPOWERS children to become a “Black Belt in Life.” The one-of-a-kind education platform, created by best-selling author Sensei Bill Viola Jr., infuses modern character education with traditional Japanese martial arts.  The cornerstone of the course is personal growth and positive thinking.  Sensei Says is structured by an innovative rotation of 12 monthly life skills:  RESPECT, COURAGE, DISCIPLINE, FOCUS, TEAMWORK, DETERMINATION, PATIENCE, EFFORT, CONFIDENCE, FRIENDSHIP, GOOD MANNERS, and SPORTSMANSHIP.  The high-energy interactive classes synergize physical fitness and mental focus through custom age-specific karate drills, games, and exercises.

sensei says
WHO IS COMMONSENSEI?
Meet “Sensei” Bill Viola Jr., a bestselling author and master of commonsensei!  He’s created the award-winning Black Belt in Life®, Common Sensei®,, and Sensei Says® book series. He is the Founder and President of Kumite Classic Entertainment based in Pittsburgh, Pennsylvania.

The course is as EXCITING as it is MOTIVATING!  The core principals of discipline and work ethic are balanced with fun and positive reinforcement. The goal-oriented program encourages daily, weekly, and monthly challenges to spark continual personal growth, determination, and dedication.  When children level up, so does their self-esteem!  Our Life skills program has helped thousands of children find their purpose and passion!  Join us and build a healthy body, sharp mind, and strong spirit!  Your child could be our next Black Belt in Life.

sensei says

Pittsburgh’s world champion Gabby Viola is a martial artist that packs a fierce punch

PITTSBURGH (KDKA) – They say good things come in small packages. But here in Pittsburgh, even small packages pack a punch.

“I am a seven-time state champion, a three-time national champion, and last year I won my world title,” Gabby Viola said as she laid out her impressive resume.

“The Viola karate legacy starts back in the 1960s with my father,” Bill Viola, Sr. said. “He was a pioneer of the martial arts. He opened his first dojo [Viola Karate] in 1969 here in western Pennsylvania. And throughout the seventies, eighties, and nineties, the dojo became a dominant force,” Viola added.

The Viola name became synonymous with champions in this region.

“As I came up through the ranks, I also became national champion, and lo and behold, I have my kids, and they become the third generation of Violas to represent the storied tradition of our school. And so now, my son, Will, and my daughter, Gabby, represent the dojo throughout North America,” the senior Viola said.

“Gabby competes in kata, kobudō, and kumite, those are the three levels,” Bill Viola added.

Gabby then laid out the differences between the fighting styles.

“Kata is empty-hand or an imaginary fight. Kobudō is when you use a weapon to do a form, kind of like kata. Kumite, or sparring, is when you actually fight someone,” Gabby said.

This October, Gabby will be competing internationally, traveling overseas to represent the country, and western Pennsylvania, in the world championships.

“I actually won my world title in kumite, but this year, I’m going to try and get the world title in kata, too,” Gabby said.

Gabby has been training at the dojo since the age of two. She trains by herself seven days a week and then takes additional classes five days a week as well.

She even passes on what she’s learned to those even younger than her, including her brother.

“I like teaching. It’s harder to teach my little brother,” Gabby said with a smile. “He doesn’t listen to me, but the rest of them do.”

Gabby’s father, Bill, told the Fan N’ATion crew how surreal this experience has been, seeing Gabby develop into a champion, because of the time he spent with his father. Now, the elder Viola is sharing his expertise and passing that down to his children.

“We call it a family. I don’t look at our students as clients that come through the door. They’ve become one with us. It’s embedded in our culture here,” Bill said.

“All my family has done it, and I really enjoy doing it. If I have a family one day, I would want them to do karate,” Gabby said.


Let’s wish her LUCK ☘️☘️☘️

空手🥋㊗️🈴🙌🇯🇵💪🙌🥇🏆💯🥷#norwinninjas #pittsburgh#karatenerd#karate#pittsburghkarate#norwin#naska#martialarts#dojo#violakarate#shotokan#senseisays#karatefamily#karatelife#sensei#blackbelt#pittsburghmartialarts#sportkarate#kumiteclassic#sparring#karateka#karatedo#karatekid#pittsburghshotokan#teamkumite#cobrakai#kumiteclassic#alleghenyshotokan#commonsensei#toranome#zentensity

Bill Viola Jr. honored in the New Chuck Norris “Who’s Who” book

Durham, NC, December 1, 2020 – Jessie Bowen, Director of the American Martial Arts Alliance Foundation announced the release of highly anticipated 2020 MARTIAL ARTS MASTERS & PIONEERS CHUCK NORRIS BIO BOOK – US & World Edition.

Author Bill Viola Jr. Honored in Chuck Norris “Who’s Who” Book

who's who

Bill Viola Jr. and his Father Bill Sr. have been inducted into 2020 AMAA “Who’s Who Legends Hall of Honors” alongside martial arts icon Chuck Norris. The pioneers are featured in the 2020 edition of Who’s Who in the Martial Arts Book.

Bill Viola Sr. and Bill Viola Jr. in the new Chuck Norris Who’s Who edition.

Bill Viola Jr. has followed in his father’s footsteps taking the reins of Allegheny Shotokan Karate Dojo (family owned and operated since 1969). His son William Viola IV and daughter Gabby (third generation of Viola’s) are now on their way to black belts. Bill Viola Jr. was a multiple time USA Karate National Champion and All-American Athlete. He was named World Champion in 1998 by Arnold Schwarzenegger.  In fact it was Arnold that encouraged Viola to establish his own production company, and in 1999 he founded Kumite Classic Entertainment which grew into the mecca for martial arts and fitness in the Pittsburgh region. 

Viola Jr. is an accredited associate producer, producer, and executive producer with credits in Pittsburgh area films including Warrior, Tough Guys, and most recently had a cameo as Mary Steenburgen’s “Karate Sensei” in the Hulu’s “Happiest Season” which debuted on Thanksgiving. 

bill viola jr cameo

Viola Jr. is a #1 bestselling author whose latest project CommonSensei is creating major buzz in the self-help genre.  His book series, where each volume you can earn a different colored belt, is slated to launch in 2021.  The project is aimed towards millennials and Gen-Z sharing, “everything they should teach you in school, but don’t.”  Viola explains that the goal of series is becoming a, “Black Belt in Life.”  He was just honored as “Author of the Month” (December 2020) by Elite Publications out of North Carolina.    

Who's who award

Bill Viola Sr. is the family patriarch of a Pittsburgh’s most famous karate legacy. He is one of the most well-known figures in the karate industry and last year Allegheny Country council honored him by naming September 23rd as “Sensei Viola Day” in recognition of his 50-year anniversary founding Allegheny Shotokan Karate in Western Pennsylvania.  Viola Sr. began his journey in combat sports in 1955 in Brownsville, Pennsylvania taking up boxing lessons from the legendary Marion “Slugger” Klingensmith and then in High School he took up Shotokan Karate — never looking back. In 1969 he opened his first dojo (East Allegheny) and then in 1979 he wrote the rules for mixed martial arts (MMA) competition (Tough Guys). He has since been honored by the Heinz History Center as the co-creator of the sport of MMA more than a decade before the UFC.  His life story was the subject of the books Godfathers of MMA (2014) and #1 bestselling sports book Tough Guys (2017) which inspired the Showtime film Tough Guys (2017) produced by an Academy Award winning accredited team.  He is a member of the USA Karate Hall of Fame, and was named by California University of Pennsylvania as an Illustrious Californian Award (2020).       

The ceremony will be an online event with an online Emerging Leaders Conference with special guest speaker Laura Silva Quesada, world renowned transformational coach and author.  There will also be online Seminars, martial arts demonstrations and a special salute honoring Grandmaster Chuck Norris, and the Violas.  

Jessie Bowen (publisher of Who’s Who) explains, “We are dedicated to preserving and sharing our inductee’s extraordinary journeys with the world. The book is the first of its kind that combines a martial arts history book and directory all in one.

The new Chuck Norris book will be available at Barnes and Noble, Amazon, Lulu, and other book outlets.

For more information, interviews, and demonstration contact Bill Viola Jr. 724-640-2111

Crohn’s & Colitis Foundation Night of Steel

Night of Steel featured speakers – The Viola Family.

Gabby Viola was a featured “Impact Speaker” the Western Pennsylvania/West Virginia chapter of the Crohn’s & Colitis Foundation for our third annual Night of Steel, a virtual celebration of all things Pittsburgh!

In 2018, Gabby was diagnosed with bowel disease, an incurable inflammatory form of colitis.  You’d never know she is sick on the outside, but on the inside, it is killing her: severe bleeding, dehydration, abdominal pain, cramping, fatigue, inflammation of joints, skin and eyes, and a swelling colon just off the top of my head.  She was only seven years old; no family history of the illness!  Why oh why?!  Long story short, we continue to do what we have to do: Specialists, naturopathic and holistic experts, trials, infusions, diets, meds, steroids, tests, and therapy — the works.  All you can do is pray  for remission.

She has made it her goal to “fight” to find a cure and is an advocate for the Crohn’s & Colitis Foundation.

The fundraiser was presented by UPMC and the UPMC Health Plan. The evening featured a craft cocktail experience with the Cocktail Guru and standup comedy from well-known comedian, Casey Balsham.

Please join us on our mission to find cures for inflammatory bowel disease (IBD) and provide care and resources to patients and their caregivers. With your support, the Crohn’s & Colitis Foundation has invested over $350 million to fund critical research for treatments and cures.

Chapter Information: www.crohnscolitisfoundation.org/wpawv

The Crohn’s & Colitis Foundation is a non-profit, volunteer-driven organization dedicated to finding the cures for Crohn’s disease and ulcerative colitis. It was founded in 1967 by Irwin M. and Suzanne Rosenthal, William D. and Shelby Modell, and Henry D. Janowitz, M.D. in New York City. The Western Pennsylvania/West Virginia Chapter is headquartered in Pittsburgh and serves the Western PA region including Altoona, Erie, and State College. We also serve the entire state of West Virginia. 

Day on the Hill

Gabby and I are advocates for the Crohn’s and Colitis Foundation and this May we were supposed to visit Washington, DC to lobby at the annual “Day on the Hill.”

Well the Pandemic changed the original plan, so today we are meeting with the Congressman and Senators virtually. Our goal has not changed… we are dedicated to helping push along two important bills that would be game changers for patients of IBD. Wish us luck!

gabby viola IBD

Legislative Issues:

Now for the fun part! We are homing in on two legislative issues this year: step therapy reform, and medical nutrition access. Please see the attached/linked below handouts for more detailed information. There will be plenty of opportunities to discuss these issues further during our two training webinars, and you are welcome to reach out to me individually with any questions. Below is a brief overview of each of the issues:

  • Step therapy reform: Step therapy is when a health insurer requires patients to try and fail on one or more medications before the insurer agrees to cover the treatment initially selected by the patient and provider. Insurance-mandated step therapy does not always follow clinical guidelines and can lead to a delay in the appropriate treatment, as well as worse health outcomes. The Crohn’s & Colitis Foundation has joined with several other patient and provider organizations to pass S2546/HR2279, the Safe Step Act, which would require employer-based health plans to establish a streamlined appeals process so that patients can bypass an inappropriate step therapy protocol and gain access to the right treatment in a timely manner.
    • Federal vs. State step therapy initiatives: You may have noticed that we are supporting step therapy reform bills on both the state and federal level. This is because the nation has a patchwork of health insurance plans, and state bills impact state-regulated plans (ie, plans on the individual and small group market, and fully-insured plans), while the federal bill impacts federally-regulated plans (ie, self-insured plans, usually large employers). Therefore, we need all federal and state bills to pass to support the entire private market. See www.crohnscolitisfoundation.org/steptherapy for more on our state efforts (led by Jake Johnson).

Re-post from Facebook: Republicans and Democrats read: Today Gabby and I embark on an important mission… We’re advocates for the Crohn’s and Colitis Foundation by participating in the annual Day on the Hill. and will lobbying for bipartisan support of two important bills to help patients who suffer from these terrible inflammatory 🔥chronic diseases. THERE IS NO CURE. On our agenda is meetings with Senator Robert Casey, Rep. Connor Lamb, Rep. Mike Doyle, and Senator Pat Toomey. We can all put aside our political affiliations and agree that our DOCTORS not INSURANCE companies should make decisions on what treatment we get. Gabby was denied a certain medication her Dr. wanted and was told it would be $900 for 3 pills 💊… or she can simply take a approved drug that her Dr. doesn’t recommend because it followed their
“steps”😡Some of the infusions are 5K or more per treatment and you pay out of pocket if you can’t get whats approved. NO WAY. Step therapy needs amended… That is what we are fighting for today… millions of patients are given drugs that insurance companies push instead of individual care. This is unacceptable on so many levels. When you life and health is on the line, you should be able to get the BEST possible treatment, not your 2nd or 3rd choice. Insurance doesn’t know you pain, your sickness, your symptoms…only your Dr. does. Give them the power to decide, not some pencil pusher who’s never lived a day with your disease! We need to hold the big $$$$ accountable. Many of you don’t know I was a Political Science major top of my class at Pitt. I interned with a Federal Congressman and was prepped to enter the world of politics. Well I broke my neck, had a stomach surgery, moved to Hollywood, and founded the Kumite Classic instead LOL. My calling was a Sensei all along but everything happens for a reason, and now I’m putting my degree to use as a lobbyist. Stay tuned. #findacure

day on the hill

IBD Issues and COVID-19

Existing access barriers are exacerbated by the coronavirus pandemic due to increased health risks and challenges reaching a provider during the lockdowns. Stable patients, without co-morbidities, have a positive prognosis if they contract COVID-19. Stable patients should maintain their treatment.

Step Therapy

  • Insurance-mandated step therapy remains prevalent
  • Patients on steroids have worse outcomes if they contract COVID-19
  • Steroids are often insurer-preferred treatments in step therapy protocols

Medical Nutrition

  • Patients on nutritional therapy are faring just as well as patients on biologics
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